August 23, 2012

RAB Lighting, the leading manufacturer of affordable LED lighting, is the winner of tED’s 2012 Best of the Best Marketing Award in the Best New Product Introduction category for the launch of WPLED52, a 52 Watt LED wallpack that replaces 250 Watt metal halide fixtures.

RAB’s integrated marketing program included both print collateral and digital media, and was further supported by point-of-purchase materials and fully functional demo units.

The launch also included an unconventional exhibit at an industry event hosted by LD+A magazine. In the exhibit, a RAB WPLED52 and a 250 Watt Metal Halide fixture were encased in blocks of ice and illuminated side by side to visually demonstrate energy usage. The LED fixture, which is over 75% more efficient than the metal halide version melted at a fraction of the rate.

The Best of the Best awards were presented at a special ceremony during NAED’s 2012 AdVenture Marketing Conference on August 21.

To learn more about the Best of the Best Award visit tED magazine online.

About RAB Lighting:
RAB Lighting is a leading manufacturer of affordable, durable and energy-efficient LED lighting fixtures. Located in Northvale, New Jersey and founded in 1946, RAB offers well-designed, professional grade lighting through a broad network of electrical distributors. RAB also offers lighting design and engineering services, free of charge, to produce lighting layouts. For more information, call (888) RAB-1000 or visit www.rabweb.com.